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The Evolution of Food Definitions
Human language is in constant evolution. New technologies give us words like “ringtone” and changing interests give us words like “agritourism” and “locavore” to add to our lexicon. Occasionally we...
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Connecting with a Mobile Food Shopper
By Jason Stemm @NYCubsFan Since the days of open air markets and general stores, the food shopping experience has been in person. Trips to the grocery store have started with a list and ended with a...
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Are Twinkies the Next Tobacco?
By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt...
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The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities
THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals...
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Break out of your comfort zone: Tips for writing outside the lines
Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is one I’ve found I must go...
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Got Milk? What Kind?
Last night I went to Trader Joe’s to buy milk. Sounds like a simple task, right? Wrong. This was me when I got to the milk aisle: There were so many options, I didn’t know where to start. Soy? I hear...
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From Slow Cocktails to Street Food: 4 Food Marketing Tips Learned at the...
(image courtesy: BenyGalvao) I think spiders are soldiers of Satan, but even the threat of massive, wandering ones didn’t stop me from getting to Brazil this month to experience the World Cup. Though...
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From Social to Supermarket: Don’t Miss the Link
Campaigns like the ALS Ice Bucket Challenge render social media’s ability to build awareness and change attitudes unquestioned. But what about its ability to drive consumers into stores and impact...
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